Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how loveexcellence.co.uk ("we," "us," "our," or "Website") collects, uses, discloses, and safeguards your information when you visit our website. Please read this policy carefully. If you do not agree with our practices, please do not use this Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our content.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on our Website (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and other browsing behaviour.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how users interact with our Website and improve user experience.
- Affiliate Tracking: To track affiliate links and commissions from casino and gambling operators we promote.
- Site Improvement: To optimise Website performance, content, and functionality.
- Communication: To respond to your enquiries and send you relevant updates (with your consent).
- Legal Compliance: To comply with applicable legal obligations and regulatory requirements.
Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality.
- Analytics Cookies: Used to measure Website traffic and user behaviour.
- Affiliate Tracking Cookies: Used to track affiliate referrals and commissions.
- Marketing Cookies: Used for advertising and promotional purposes (with consent).
Opt-Out Options: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices or content of external websites. When you click on links to third-party sites, including casino platforms, you are subject to their respective privacy policies. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Third-party operators may have different data protection standards and practices than loveexcellence.co.uk.
Your Rights
Under UK Data Protection Law (including the UK General Data Protection Regulation and the Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a portable, structured format.
- Right to Object: You can object to processing for marketing, analytics, or other purposes.
- Rights Related to Automated Decision-Making: You have rights regarding decisions made by automated means.
To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days (extendable by two months for complex requests).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- Personal contact information is retained for up to 3 years after last contact.
- Analytics and usage data are retained for up to 12 months.
- Affiliate tracking data is retained in accordance with affiliate programme requirements, typically 12-24 months.
- Data retained for legal compliance may be kept for longer periods as required by applicable law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
We will endeavour to respond to your enquiry within 15 business days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.