Fatima Guerrout Autumn/Winter 2014/15 Collection

Dandyism transgressed: the necktie in the feminine .

For her new Autumn/Winter 2014/15 Collection, Fatima Guerrout has subverted the supreme accessory of male dandyism: the necktie, which we find knotted around the waist of a lace dress as a belt to slim down the silhouette, or feminising a masculine suit. Balzac said that the necktie "helps us to judge the person wearing it." This season, it will reveal the women who choose it as an emblem of elegance.

The "Necktie" dress in fuchsia double wool crepe, with a low-cut back, is distinctly playful, sensual and seductive. This collection with its masculine/feminine accents is stamped with an ultra-chic look, and is ideal to wear all through the day, giving harmony to a woman's schedule – both her professional and private "agenda" alike.

Fabrics include cashmere and double wool crepe alongside Calais lace, silk tulle and silk chiffon.

The range of shades is muted, with a touch of bright colour: aubergine, royal blue, charcoal grey, black and fuchsia.

The Italian novelist Alberto Moravia considered that the necktie "signalled a man's presence in the world." For him, choosing a tie in the morning was like saying "good day" – an act of courtesy towards those he would meet.

This season, Fatima Guerrout invites you to transgress custom, and add that special something to autumn and winter through this bold courtesy – by "nicking" your boyfriend's tie!

About Fatima Guerrout:

“Where there is lightness, there is also gravity”, wrote the French poet Maurice Blanchot. The mystery of Fatima Guerrout’s designs draws its deep elegance from the quest for absolute lightness and fluidness of luxury fabrics, and their harmony with the body movements.

Her studies of fine arts and design have almost naturally led her towards haute couture. Thus, working with John Galliano, she developed a demand of rigour, extreme precision and mastered elegance; today they have become the signature of her talent.

With this experience at the studio of John Galliano, she built on her success by collaborating with the most renowned fashion houses in Paris, both couture and prêt-à-porter, such as Christian Dior, Givenchy or Cerruti.

In 2000, by joining forces with her sister Berkahem, lawyer and manager, Fatima Guerrout finally created her own “label”. She has thus gained the liberty to celebrate, with her subtle modesty and ethereal grace, the alliance of silk, silk tulle and lace. By now, her name has become the synonym of dazzling sensibility in France, Italy, Switzerland, the United States of America and Japan. Fatima Guerrout has fulfilled the will of Madeleine Vionnet: “Dressmaking should be raised to a sort of an apostolate. Since it is French par excellence, it should express the French spirit: its moderation, taste and quality. And since it is devoted to the woman, it should glorify her and make every piece of clothing as perfect as a poem.”